15 ene. 2017

Subaru SVX Commercial (1992)

For the campaign to promote the new Subaru sports car in 1992, the ad company decided to go against common sports cars adverts and be ironic about speed, with phrases like "how important is that, with extended urban gridlock, gas at $1.38 a gallon and highways full of patrolmen?".

Despite this approach deriding the traditional focus on open throttle performance, the commercials generated complaints from groups opposing speeding, which hadn't even seen the campaign before going against Subaru. Here is the link to the story: nytimes.com.

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