20 sep. 2016

The famous old, All-American Chevrolet slogan... around the world

"Baseball, hot dogs, apple pie and Chevrolet" is a beloved slogan and jingle from the 70's. But interestingly, it was also adapted for its use in other GM divisions...

In Australia, it was "Football, meat pies, kangaroos and Holden cars"!

Television was allowed in South Africa just in 1976, two years after the jingle was adapted for radio in that country, advertising the local Chevrolet brand. For them, it was "Braaivleis, rugby, sunny skies and Chevrolet"!

Here is "Sunny skies" on the shirt of the "Sunbirds", part of a 1978 campaign.
1978 Chevrolet Sunbirds (South Africa) 1
More pictures from Chevrolet South Africa, since it's very unique models are not that well known.
Chevrolet Kommando - HQ Premier - South Africa
Circa 1977 Chevrolet Chevair catalog
Circa 1977 Chevrolet Chevair catalog

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