19 sep. 2015

Chevrolet Citation (1980)

The most stylish launch for a Deadly Sin!

The story of how GM failed with the Citation is tragic. People were very excited about the car, and first year sales were fantastic. I love how promising the car looks in the ads!

... and in the extremely biased magazines, which based their opinions on driving what seem to have basically hand-made prototypes.

Mecánica Popular 1979 Agosto (cover)

They went a little weird with later ads for the car, when it was already known as a lemon.

Going as far as calling it "Citation II" by the end of its life, despite being still pretty much the same car. Fool me once...

Finally... A Citation I found in Chile!

Chevrolet Citation - Santiago, Chile

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